Cutting The Cord
Yesterday I got home early and flipped on the news for some reason. The only time I bother with TV news is when something big happens and they have pictures or video. Otherwise watching some dunces read from the teleprompter is of no interest to me. The shout-shows are even less interesting as they never have anyone on representing my ideological perspective. for whatever reason, I had the urge, so I put on Fox News.
They have a show called The Five starring Greg Gutfeld and some other people who are unknown to me. I saw a middle-aged guy who reminded me of every marketing VP I’ve ever met. There was a little blonde scold that I think worked for Bush. Being Fox, they had two bimbos with big hooters to fill out the set. Presumably, the gag here is they have five people on the set, hence the name.
I only watched for a few minutes as they were taking turns showing their outrage and dismay over something Trump said about a reporter. It was like an AA meeting where instead of taking turns confessing their sins, they took turns confessing Trump’s sins. “Hi my name is Greg and Donald Trump is a big meanie.” The way they were carrying on I thought maybe Trump dropped the F-bomb on some nuns, but it turns out he just said something mean to a reporter.
As I turned it off, I was thinking about why Fox would be anti-Trump. It seems to me that their target audience overlaps quite a bit with the sort of people who like Trump’s bluntness and candor. From what I gather, they have a parade of chattering skulls day after day saying bad things about Trump and his supporters. That strikes me as foolish, but maybe I’m misjudging the Fox New audience.
Anyway, it got me thinking about the cable news rackets. I’m about to cut the cord and go Kodi/Sling for my video entertainments and the one thing I will not have is a cable news channel. I’m not really sure I care, but I suspect the reason none of them offer a cable-free service is they know there’s not that much interest. I’d watch free, but I would not pay and I doubt many people would pay to see Fox or CNN.
The thing is, American news operations are pretty much the opposite of what they claim. They always talk about speaking truth to power, but that’s nonsense. They are not reporting on the doings of the powerful for the benefit of the people. They are lecturing the people on behalf of the powerful, operating as a propaganda organ for the managerial state.
Conservative media like Fox was supposed to be what the Progressive media claims to be, but it really has not worked out that way. Instead, they function as the media arm of the Republican Party. One of the reasons I no longer watch Fox News other than when there is a disaster is that I know what they plan to say before they say it. It’s the same old cheers I’ve been hearing since the Bush years.
One of my themes here is that the two parties are really just two sides of the dominant culture of America. You see this with the cable news operations. In the 90’s, CNN was the dominant operation and reflected the ruling consensus. It was called the Clinton News Network for a reason. Fox came along simply because CNN was so flagrantly biased in favor of one side.
In the 2000’s, MSNBC became the super Progressive challenge to CNN. This reflected the Progressive takeover of the Democratic Party and ruling elite. Fox boomed as the other side of the coalition needed a media outlet of its own. Poor CNN, which represented the old Clinton-Bush consensus, fell to third place. There were times when CNN had no ratings, suggesting no one was actually watching on purpose.
Fast forward to now and CNN has absorbed the MSNBC crowd to become the left hand side’s media outlet. They are now #2 in the ratings behind Fox News, which is the right hand side’s propaganda outlet. Whether or not the viewership numbers reported are accurate, I don’t know, but hardly anyone watches any of these channels. They exist as entertainment for the political class.
That’s why they are fighting the cord cutting and unbundling. Make CNN optional and they lose 99.99% of their “subscribers.” Fox would probably lose 95% of their subscribers. Fox could probably live off ad dollars, but as a much smaller operation. MSNBC would go bust in a week and the extra channels like CNBC would be gone in an hour.
Like so much of modern life, normalville is farmed for taxes and fees to keep the managerial elite in the lifestyle they expect. Working men are paying $100 a month for TV service so Bill O’Reilly can peddle his crappy books. If you want to be an optimist, the coming implosion of the cable model is one place to look. This rentier system that is the modern American economy is slowly unraveling, one cord cutter at a time.
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